{"id":383,"date":"2005-09-18T11:01:53","date_gmt":"2005-09-18T05:31:53","guid":{"rendered":"http:\/\/tao.kaoart.info\/?p=18"},"modified":"2018-11-30T15:40:46","modified_gmt":"2018-11-30T07:40:46","slug":"the-long-tail%e9%95%bf%e5%b0%be%e7%90%86%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/tao0.date\/?p=383","title":{"rendered":"The Long Tail:\u957f\u5c3e\u7406\u8bba"},"content":{"rendered":"<div class=\"storycontent\">\n<p>\u4e00\u3001 <strong>\u201c\u957f\u5c3e\u201d\u7684\u7531\u6765\u53ca\u542b\u4e49\uff1a<\/strong><\/p>\n<p>\u6839\u636e<a title=\"\u7ef4\u57fa\u767e\u79d1\" href=\"http:\/\/en.wikipedia.org\/wiki\/The_long_tail\"><span style=\"color: #3b79c5;\">\u7ef4\u57fa\u767e\u79d1<\/span><\/a>\uff0c\u957f\u5c3e\uff08The Long Tail\uff09\u8fd9\u4e00\u6982\u5ff5\u662f\u7531\u201c\u8fde\u7ebf\u201d\u6742\u5fd7\u4e3b\u7f16Chris Anderson\u57282004\u5e74\u5341\u6708\u7684\u201c<a title=\"\u957f\u5c3e\" href=\"http:\/\/www.wired.com\/wired\/archive\/12.10\/tail.html\"><span style=\"color: #3b79c5;\">\u957f\u5c3e<\/span><\/a>\u201d \u4e00\u6587\u4e2d\u6700\u65e9\u63d0\u51fa\uff0c\u7528\u6765\u63cf\u8ff0\u8bf8\u5982\u4e9a\u9a6c\u900a\u548cNetflix\u4e4b\u7c7b\u7f51\u7ad9\u7684\u5546\u4e1a\u548c\u7ecf\u6d4e\u6a21\u5f0f\u3002<\/p>\n<p>\u201c\u957f\u5c3e\u201d\u5b9e\u9645\u4e0a\u662f\u7edf\u8ba1\u5b66\u4e2dPower Laws\u548c\u5e15\u7d2f\u6258\uff08Pareto\uff09\u5206\u5e03\u7279\u5f81\u7684\u4e00\u4e2a\u53e3\u8bed\u5316\u8868\u8fbe\u3002<\/p>\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u6211\u4eec\u5e38\u7528\u7684\u6c49\u5b57\u5b9e\u9645\u4e0a\u4e0d\u591a\uff0c\u4f46\u56e0\u51fa\u73b0\u9891\u6b21\u9ad8\uff0c\u6240\u4ee5\u8fd9\u4e9b\u4e3a\u6570\u4e0d\u591a\u7684\u6c49\u5b57\u5360\u636e\u4e86\u4e0a\u56fe\u5e7f\u5927\u7684\u7ea2\u533a\uff1b\u7edd\u5927\u90e8\u5206\u7684\u6c49\u5b57\u96be\u5f97\u4e00\u7528\uff0c\u5b83\u4eec\u5c31\u5c5e\u4e8e\u90a3\u957f\u957f\u7684\u9ec4\u5c3e\u3002<\/p>\n<p>Chris\u8ba4\u4e3a\uff0c\u53ea\u8981\u5b58\u50a8\u548c\u6d41\u901a\u7684\u6e20\u9053\u8db3\u591f\u5927\uff0c\u9700\u6c42\u4e0d\u65fa\u6216\u9500\u91cf\u4e0d\u4f73\u7684\u4ea7\u54c1\u5171\u540c\u5360\u636e\u7684\u5e02\u573a\u4efd\u989d\u5c31\u53ef\u4ee5\u548c\u90a3\u4e9b\u6570\u91cf\u4e0d\u591a\u7684\u70ed\u5356\u54c1\u6240\u5360\u636e\u7684\u5e02\u573a\u4efd\u989d\u76f8\u5339\u654c\u751a\u81f3\u66f4\u5927\u3002<\/p>\n<p>\u4e8c<strong>\u3001\u201c\u957f\u5c3e\u201d\u7684\u5b9a\u4e49\uff1a<\/strong><\/p>\n<p>\u201c\u957f\u5c3e\u201d\u81f3\u4eca<a title=\"\u957f\u5c3e\u7684\u5b9a\u4e49\" href=\"http:\/\/longtail.typepad.com\/the_long_tail\/2005\/01\/definitions_fin.html\"><span style=\"color: #3b79c5;\">\u5c1a\u65e0\u6b63\u5f0f\u5b9a\u4e49<\/span><\/a>\uff0cChris Anderson \u8ba4\u4e3a\uff0c\u6700\u7406\u60f3\u7684\u957f\u5c3e\u5b9a\u4e49\u5e94\u89e3\u91ca\u201c\u957f\u5c3e\u7406\u8bba\u201d\u7684\u4e09\u4e2a\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n<ol>\n<li>\u70ed\u5356\u54c1\u5411niches\u7684\u8f6c\u53d8<\/li>\n<li>\u5bcc\u8db3\u7ecf\u6d4e\uff08 the economics of abundance \uff09<\/li>\n<li>\u8bb8\u8bb8\u591a\u591a\u5c0f\u5e02\u573a\u805a\u5408\u6210\u4e00\u4e2a\u5927\u5e02\u573a<\/li>\n<\/ol>\n<p>\u76ee\u524d<strong>\u6700\u63a5\u8fd1\u7684\u5b9a\u4e49<\/strong>\u662f\uff1a<\/p>\n<ul>\n<li>\u201c\u957f\u5c3e\u5b9e\u73b0\u7684\u662f\u8bb8\u8bb8\u591a\u591a\u5c0f\u5e02\u573a\u7684\u603b\u548c\u7b49\u4e8e\uff0c\u5982\u679c\u4e0d\u662f\u5927\u4e8e\uff0c\u4e00\u4e9b\u5927\u5e02\u573a\u201d\u2013Jason Foster<\/li>\n<li>\u201c\u957f\u5c3e\u5c31\u662f\u5f53\u7c4d\u7c4d\u65e0\u540d\u7684\u53d8\u6210\u65e0\u5904\u4e0d\u5728\u7684\u65f6\u5019\u4f60\u53ef\u4ee5\u5f97\u5230\u7684\u201d\u2013 Eric Akawie<\/li>\n<li>\u201c\u957f\u5c3e\u5c31\u662f80%\u7684\u8fc7\u53bb\u4e0d\u503c\u5f97\u4e00\u5356\u7684\u4e1c\u897f\u201d\u2013Greg<\/li>\n<li>\u201c\u957f\u5c3e\u8bb2\u8ff0\u7684\u662f\u8fd9\u6837\u4e00\u4e2a\u6545\u4e8b\uff1a\u4ee5\u524d\u88ab\u8ba4\u4e3a\u662f\u8fb9\u7f18\u5316\u7684\u3001\u5730\u4e0b\u7684\u3001\u72ec\u7acb\uff08\u827a\u4eba\uff1f\uff09\u7684\u4ea7\u54c1\u73b0\u5728\u5171\u540c\u5360\u636e\u4e86\u4e00\u5757\u5e02\u573a\u4efd\u989d\uff0c\u8db3\u4ee5\u53ef\u4e0e\u6700\u7545\u9500\u7684\u70ed\u5356\u54c1\u5339\u654c\u201d \u2013Bob Baker<\/li>\n<\/ul>\n<p><strong>\u6700\u4f73\u53e3\u53f7<\/strong>\uff1a<\/p>\n<ul>\n<li>\u201c\u6d93\u6d93\u7ec6\u6d41\uff0c\u6c47\u805a\u6210\u6cb3\u201d\u2014Joshua Wood<\/li>\n<li>\u201c\u7ec8\u7ed3\u4e8c\u516b\u5b9a\u5f8b!\u201d\u2014Eric Etheridge<\/li>\n<li>\u201c\u65e0\u7269\u4e0d\u9500\uff0c\u65e0\u65f6\u4e0d\u552e!\u201d\u2014Jim Treacher<\/li>\n<li>\u201c\u4e00\u4e2a\u5c0f\u6570\u4e58\u4ee5\u4e00\u4e2a\u975e\u5e38\u5927\u7684\u6570\u5b57\u7b49\u4e8e\u4e00\u4e2a\u5927\u6570!\u201d\u2014Rajesh Jain<\/li>\n<\/ul>\n<p><strong>\u4e09\u3001\u6210\u529f\u7684\u201c\u957f\u5c3e\u201d\u6848\u4f8b<\/strong>\uff1a<\/p>\n<p>1\u3001 Google\u662f\u4e00\u4e2a\u6700\u5178\u578b\u7684\u201c\u957f\u5c3e\u201d\u516c\u53f8\uff0c\u5176\u6210\u957f\u5386\u7a0b\u5c31\u662f\u628a\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u7684\u201c\u957f\u5c3e\u201d\u5546\u4e1a\u5316\u7684\u8fc7\u7a0b\u3002<\/p>\n<p>\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5c0f\u4f01\u4e1a\u548c\u4e2a\u4eba\uff0c\u6b64\u524d\u4ed6\u4eec\u4ece\u672a\u6253\u8fc7\u5e7f\u544a\uff0c\u6216\u4ece\u6ca1\u5927\u89c4\u6a21\u5730\u6253\u8fc7\u5e7f\u544a\u3002\u4ed6\u4eec\u5c0f\u5f97\u8ba9\u5e7f\u544a\u5546\u4e0d\u5c51\uff0c\u751a\u81f3\u8fde\u4ed6\u4eec\u81ea\u5df1\u90fd\u4e0d\u66fe\u60f3\u8fc7\u53ef\u4ee5\u6253\u5e7f\u544a\u3002\u4f46Google\u7684<a title=\"Google\u7684AdSense\" href=\"https:\/\/www.google.com\/adsense\/?hl=en_GB\"><span style=\"color: #3b79c5;\">AdSense<\/span><\/a>\u628a\u5e7f\u544a\u8fd9\u4e00\u95e8\u69db\u964d\u4e0b\u6765\u4e86\uff1a\u5e7f\u544a\u4e0d\u518d\u9ad8\u4e0d\u53ef\u6500\uff0c\u5b83\u662f\u81ea\u52a9\u7684\uff0c\u4ef7\u5ec9\u7684\uff0c\u8c01\u90fd\u53ef\u4ee5\u505a\u7684\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u6210\u5343\u4e0a\u4e07\u7684Blog\u7ad9\u70b9\u548c\u5c0f\u89c4\u6a21\u7684\u5546\u4e1a\u7f51\u7ad9\u6765\u8bf4\uff0c\u5728\u81ea\u5df1\u7684\u7ad9\u70b9\u653e\u4e0a\u5e7f\u544a\u5df2\u6210\u4e3e\u624b\u4e4b\u52b3\u3002<\/p>\n<p>Google\u76ee\u524d\u6709<a title=\"Google\u7684\u957f\u5c3e\" href=\"http:\/\/www.unmediated.org\/archives\/2005\/02\/googles_long_ta.php\"><span style=\"color: #3b79c5;\">\u4e00\u534a\u7684\u751f\u610f<\/span><\/a>\u6765\u81ea\u8fd9\u4e9b\u5c0f\u7f51\u7ad9\u800c\u4e0d\u662f\u641c\u7d22\u7ed3\u679c\u4e2d\u653e\u7f6e\u7684\u5e7f\u544a\u3002\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u4e2d\u5c0f\u4f01\u4e1a\u4ee3\u8868\u4e86\u4e00\u4e2a\u5de8\u5927\u7684\u957f\u5c3e\u5e7f\u544a\u5e02\u573a\u3002\u8fd9\u6761\u957f\u5c3e\u80fd\u6709\u591a\u957f\uff0c\u6050\u6015\u8c01\u4e5f\u65e0\u6cd5\u9884\u77e5\u3002<\/p>\n<p>2\u3001\u4e9a\u9a6c\u900a\uff1a<\/p>\n<p>\u4e00\u4e2a\u524d\u4e9a\u9a6c\u900a\u516c\u53f8\u5458\u5de5\u7cbe\u8f9f\u5730<a title=\"\u4e9a\u9a6c\u900a\u7684\u957f\u5c3e\" href=\"http:\/\/en.wikipedia.org\/wiki\/Long_Tail\"><span style=\"color: #3b79c5;\">\u6982\u8ff0<\/span><\/a>\u4e86\u516c\u53f8\u7684\u201c\u957f\u5c3e\u201d\u672c\u8d28\uff1a\u73b0\u5728\u6211\u4eec\u6240\u5356\u7684\u90a3\u4e9b\u8fc7\u53bb\u6839\u672c\u5356\u4e0d\u52a8\u7684\u4e66\u6bd4\u6211\u4eec\u73b0\u5728\u6240\u5356\u7684\u90a3\u4e9b\u8fc7\u53bb\u53ef\u4ee5\u5356\u5f97\u52a8\u7684\u4e66\u591a\u5f97\u591a\u3002<\/p>\n<p>\u6b64\u5916\u8fd8\u6709\u5f88\u591a\uff0c\u8bf8\u5982\u7ef4\u57fa\u767e\u79d1\u3001Netflix\u7b49\u7b49\u3002<\/p>\n<p><strong>\u56db\u3001\u957f\u5c3e\u7684\u542f\u793a\uff1a<\/strong><\/p>\n<p>1\u3001\u5bf9\u4e00\u4e9b\u516c\u53f8\u6765\u8bf4\uff0c\u957f\u5c3e\u7406\u8bba\u662f\u5bf9\u4e8c\u516b\u5b9a\u5f8b\u7684\u98a0\u8986\u3002\u5728\u5168\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u4e0b\uff0c\u516c\u53f8\u7684\u5229\u6da6\u4e0d\u518d\u4f9d\u8d56\u4f20\u7edf\u768420%\u7684\u201d\u4f18\u8d28\u5ba2\u6237\u201d\uff0c\u800c\u662f\u8bb8\u8bb8\u591a\u591a\u539f\u5148\u88ab\u5ffd\u89c6\u7684\u5ba2\u6237\uff0c\u4ed6\u4eec\u6570\u91cf\u5e9e\u5927\uff0c\u8db3\u4ee5\u8ba9\u4f60\u6323\u5f97\u76c6\u6ee1\u94b5\u6ee1\uff1b\u4ece\u516c\u53f8\u4ea7\u54c1\u7684\u89d2\u5ea6\u5206\u6790\uff0c\u62f3\u5934\u4ea7\u54c1\u4e3b\u6253\u5e02\u573a\u7684\u8001\u5957\u8def\u5c06\u8d8b\u672b\u8def\uff1b<\/p>\n<p>2\u3001\u8bb8\u591a\u5e02\u573a\u9762\u4e34\u65b0\u7684\u5951\u673a\uff0c\u957f\u5c3e\u7535\u89c6\u3001\u957f\u5c3e\u97f3\u4e50\u3001\u957f\u5c3e\u8bbe\u8ba1\u2026\u2026\u8fd8\u6709\u4ec0\u4e48\u662f\u62d6\u7740\u957f\u5c3e\u7684\uff1f\u5f88\u591a\uff0c\u60f3\u60f3\u770b\uff1f<\/p>\n<p>3\u3001\u4e00\u6279\u535a\u5ba2\u3001\u64ad\u5ba2\u5c06\u4ece\u8fd9\u201c\u957f\u5c3e\u201d\u4e2d\u53d7\u76ca\u3002\uff08\u4e2d\u56fd\u60c5\u51b5\u7279\u6b8a\uff0c\u4e0d\u5728\u6b64\u7ed3\u8bba\u4e2d\uff09<\/p>\n<p>4\u3001\u957f\u5c3e\u4e2d\u5c06\u8bde\u751f\u8bb8\u8bb8\u591a\u591a\u7684\u5fae\u4e2d\u5fc3\uff0c\u751a\u81f3\u4e0d\u6392\u9664\u4e00\u4e9b\u5fae\u4e2d\u5fc3\u6210\u957f\u6210\u65b0\u7684\u4e2d\u5fc3\uff0c\u5982Google\u3002<\/p>\n<p>5\u3001\u4e2d\u5fc3\u6c38\u8fdc\u90fd\u4f1a\u6709\uff0c\u5b83\u4eec\u5e76\u4e0d\u4f1a\u56e0\u4e3a\u5fae\u4e2d\u5fc3\u7684\u5d1b\u8d77\u5c31\u88ab\u201c\u53bb\u6389\u201d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u9644\uff1a\u4e2d\u6587\u535a\u5ba2\u5173\u4e8e\u957f\u5c3e\u7684\u4ecb\u7ecd<\/strong>\uff1a<\/p>\n<p>\u89c1\u7d20\u7684<a href=\"http:\/\/groups-beta.google.com\/group\/p2pFuture\/msg\/a88a0d72fba17549\"><span style=\"color: #3b79c5;\">\u201c\u4ece\u957f\u5c3e\u5df4\u7406\u8bba(long tail theory) \u770b\u53bb\u4e2d\u5fc3\u5316\u7684\u53ef\u80fd\u201d<\/span><\/a><\/p>\n<p>\u6bdb\u519b\u7684<a title=\"\u201c\u957f\u5c3e\u5df4\u5e02\u573a\uff08The Long Tail\uff09\u201d\" href=\"http:\/\/www.csdl.ac.cn\/ezlibrarian\/archives\/000903.html\"><span style=\"color: #3b79c5;\">\u201c\u957f\u5c3e\u5df4\u5e02\u573a\uff08The Long Tail\uff09\u201d<\/span><\/a><\/p>\n<p>\u56fd\u5916\u4e13\u95e8\u4ecb\u7ecd\u201c\u957f\u5c3e\u201d\u7684\u7f51\u7ad9\uff1a<a href=\"http:\/\/longtail.typepad.com\/the_long_tail\/\"><span style=\"color: #3b79c5;\">The Long Tail<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u3001 \u201c\u957f\u5c3e\u201d\u7684\u7531\u6765\u53ca\u542b\u4e49\uff1a<br \/>\n\u6839\u636e\u7ef4\u57fa\u767e\u79d1\uff0c\u957f\u5c3e\uff08The Long Tail\uff09\u8fd9\u4e00\u6982\u5ff5\u662f\u7531\u201c\u8fde\u7ebf\u201d\u6742\u5fd7\u4e3b\u7f16Chris Anderson\u57282004\u5e74\u5341\u6708\u7684\u201c\u957f\u5c3e\u201d \u4e00\u6587\u4e2d\u6700\u65e9\u63d0\u51fa\uff0c\u7528\u6765\u63cf\u8ff0\u8bf8\u5982\u4e9a\u9a6c\u900a\u548cNetflix\u4e4b\u7c7b\u7f51\u7ad9\u7684\u5546\u4e1a\u548c\u7ecf\u6d4e\u6a21\u5f0f\u3002<br \/>\n\u201c\u957f\u5c3e\u201d\u5b9e\u9645\u4e0a\u662f\u7edf\u8ba1\u5b66\u4e2dPower Laws\u548c\u5e15\u7d2f\u6258\uff08Pareto\uff09\u5206\u5e03\u7279\u5f81\u7684\u4e00\u4e2a\u53e3\u8bed\u5316\u8868\u8fbe\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-net-news"],"_links":{"self":[{"href":"https:\/\/tao0.date\/index.php?rest_route=\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tao0.date\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tao0.date\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tao0.date\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tao0.date\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=383"}],"version-history":[{"count":0,"href":"https:\/\/tao0.date\/index.php?rest_route=\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/tao0.date\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tao0.date\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tao0.date\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}