O’Reilly: What Is Web 2.0 1. The Web As Platform 2. Harnessing Collective Intelligence 3. Data is the Next Intel Inside 4. End of the Software Release Cycle 5. Lightweight Programming Models 6. Software Above the Level of a Single Device 7. Rich User Experiences Web 1.0 –> Web 2.0 DoubleClick –> Google AdSense Ofoto –> Flickr Akamai –> BitTorrent mp3.com –> Napster Britannica Online –> Wikipedia personal websites –> blogging evite –> upcoming.org and EVDB domain name speculation –> search engine optimization page views –> cost per click screen scraping –> web services publishing –> participation content management systems –> wikis directories (taxonomy) –> tagging (”folksonomy”) stickiness –> syndication Core Competencies of Web 2.0 Companies: * Services, not packaged software, with cost-effective scalability * Control over unique, hard-to-recreate data sources that get richer as more people use them * Trusting users as co-developers * Harnessing collective intelligence * Leveraging the long tail through customer self-service * Software above the level of a single device * Lightweight user interfaces, development models, AND business models
😛